I have an entire project to conceive on my own and I thought about “cigarette.” Why ? Good question. I already mentioned it: People around me in Paris smoke a lot, not to say “too much.”
I am going to create a new graphism and new slogans. I am n.o.t going to say “Smoking kills you slowly until you die,” no. What I plan to do, based on a scientific report, is avoiding to put slogans that actually appear to attract people to smoke and encourage them to smoke. Why ?
My point of view is radical. If they say that slogans like “Smoking kills" actually attract people to smoke, well why not put "Smoking is great !” so it repel them ?